Credits to YMMA
We couldn't be prouder to share that Dominic Rowell O. Reyes, a distinguished member of the Management Engineering (ME) Batch 2014 and former MEA president, has been named one of the 19th Mansmith Young Market Masters Awardees in 2024!
A Little Background on the Award
The Mansmith Young Market Masters Awards (YMMA) is an esteemed recognition given to young achievers who have demonstrated exceptional talent, innovation, and success in marketing management, sales, and entrepreneurship. It aims to inspire and celebrate the next generation of market leaders.
Meet Dominic “Nico” Reyes
Currently serving as the Regional Marketing Head at Jollibee, Nico’s marketing journey spans over a decade across fast-moving consumer goods (FMCG) and quick service restaurants (QSRs) in regions such as Asia, the Middle East, and Europe. His incredible knack for repositioning brands and driving stellar business results has cemented his reputation as a marketing powerhouse.
Highlights of His Journey
- Global Impact: At Jollibee, Nico made significant strides in elevating the brand's presence internationally, turning it into one of the 2nd fastest-growing restaurant brands worldwide.
- UK Success: As head of marketing in the United Kingdom, he revamped the brand's expression and menu innovations, achieving record-breaking sales growth and mainstream patronage, with 80% of customers being locals.
- Strategic Leadership: Promoted to assistant vice president and head of regional marketing for EMEAA, he now oversees marketing strategies in 14 markets, demonstrating unparalleled leadership skills at such a young age.
Beyond his professional achievements, Nico is celebrated for his infectious positivity and commitment to leading happy, high-performing teams. His personal mission—to live a zestful life that sparks joy to others—reflects in his dedication to both his work and team.
Nico is not just raising the bar for marketing excellence; he's also passionately advocating for building a world-class reputation for the Philippines on the global stage.
Source: https://youngmarketmasters.com/the-19th-mansmith-ymma-awardees-2024/
